A lot of websites are taking over by implementing the structural data set on their website which enables google rich results and much more exciting features!
It was quite surprising to see at the new way google treats the website. Many of you must be already aware of schema markup and structural data set. Google and all other search engines are good at displaying and understanding the structural data set as compare to normal HTML elements.
“In computer science, a data structure is a data organization, management, and storage format that enables efficient access and modification. More precisely, a data structure is a collection of data values, the relationships among them, and the functions or operations that can be applied to the data.”
Structured data is code in a specific format — in this case Schema.org –, written in such a way that search engines understand it. Search engines read the code and use it to display search results in a specific and much richer way. You can easily put this piece of code on your website. You can test the schema for your page. Google provides you a free schema testing tool as shown in figure below:
Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. Schema.org vocabulary can be used with many different encodings, including RDFa, Microdata and JSON-LD. These vocabularies cover entities, relationships between entities and actions, and can easily be extended through a well-documented extension model. Over 10 million sites use Schema.org to markup their web pages and email messages. Many applications from Google, Microsoft, Pinterest, Yandex and others already use these vocabularies to power rich, extensible experiences.